Many feel “uncertainty” is the new normal

For many companies, the past was prelude to the future. Response trends could be developed for a host of inputs, and planning was a tedious, but often reasonably accurate corporate exercise. Fewer companies feel this way as we work our way out of the recession. Many now are trying to plan for uncertainty. This can be an expensive undertaking, as contingency planning ties up time and resources. But there may be no alternative for many, as being caught off guard is more risky than planning for numerous alternatives. A recent survey by Tompkins Associates, “Uncertainty is Certain – Perceptions of Future Risk on the Rise” highlights the thoughts of many global companies are they try to find their way into the future.